G-House Global & Public Affairs

Positioning in
decisive moments.

We guide individuals and companies on the path from professional excellence to institutional authority — at the intersections of business, politics, media and international institutions.

AccessAuthorityInfluence

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About us

We build position where trust, influence and international visibility take shape.

G-House Global Affairs is an advisory boutique for international reputation, curated access and institutional authority. We work for a select number of individuals, companies and organisations whose work is meant to gain significance beyond their own market.

The most important decisions are made long before the public debate — in networks, at institutions and on stages most people cannot enter. That is precisely where we develop relevance: quietly, reliably and built to last for years.

Our understanding

01

Trust

Markets do not follow the loudest voice. They follow credible personalities.

02

Access

The decisive opportunities arise where most people have no admittance.

03

Authority

Visibility creates attention. Authority creates impact.

Services

Four fields of work, one shared goal: relevance that endures.

Representatives of G-House Global Affairs at the amfAR gala, San Clemente Palace, Venice
amfAR Venezia · San Clemente Palace, Venice

On the international stage

Presence where reputation is built.

Reputation is built in encounter. We are present where business, culture and society come together — such as at the amfAR gala at the San Clemente Palace in Venice. Such spaces create the relationships from which long-term credibility grows.

Skyline of Manhattan with the headquarters of the United Nations

To be heard when it matters.

We create access to the media, institutions and networks that decide on reputation, influence and lasting success.

Perspectives & Media

The rules of international relevance.

Observations and analyses on reputation, access and influence — and a selection of the places where they are decided.

Team

Two perspectives, one standard.

Marcus Giers

Founder · Positioning & Reputation

Marcus Giers has been connecting people, media and markets for over two decades. His focus is the positioning of personalities — from professional credibility to publicly recognised authority. He thinks in relationships, not campaigns, and accompanies mandates over years.

Alfred Hanus

Founder · Networks & International Relations

Alfred Hanus builds institutional networks between business, politics and international organisations. He understands the logic of forums, committees and curated circles — and creates the access through which trust is formed and decisions are prepared.

Contact

Conversations begin in confidence.

We work with a limited number of mandates. If you would like to discuss your international positioning with us, write to us.

kontakt@ghouse-globalaffairs.com